BIG BAMBI PRODUCTIONS
Every company needs video. Videos can help create awareness and build trust in your brand, show off how much your customers love your offering, and even teach new customers how to use your product. Here are few different types of videos your company should consider to make sure you have an impact!
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Choosing the right format
You have a lot to say. How you say it can make all the difference.
Brand videos are a way to introduce your potential customers to what you stand for as a company. Instead of focusing on a specific product or service, you Brand video would focus on why your company exists, how you are different from others in your market and what are your guiding principles.
Brand videos are great for engaging with your potential client base and are also great for internal use! When onboarding new staff into your company, what better way to highlight the energy your brand has than showing it off in a video!
Product videos focus in on a specific product or service offering you have. A product video can help launch a new product or just provide an overview of an existing one.
A product video can take a more informational video approach (clearly explaining a product's features and function) or can take a more commercial video approach (build excitement intrigue, and desire).
Typically product videos range in length from 10 second all the way up to 90 seconds. Product videos are shorter in length than most other videos with the same footage being used in different length versions depending on where they will be shown.
Instructional videos focus around how one of your products or services work. This is not to be confused with a product video, however. The how something works and the steps to get to an end result require a much different tone and cadence compared to a Product video showing what your product is and why you built it.
Instructional videos are what we see as the biggest gap in the Ottawa video production space. There are a lot of videos getting the word out on new products or services, but when it comes time for a new client to use the product, it is often left to written instructions or one-on-one support.
Think of instructional videos as capturing the steps you would give a new customer to get the most out of your product. Now, free up your time from repeating the same steps over and over again, and package it into a clear concise video instead!
Sometimes the best way to showcase the value of your product or service is having your past or existing customers share their experience. This would be the perfect job for a testimonial video!
Testimonial videos capture use cases, experience, and emotions of real clients to help provide social proof for new clients.
Know what you want? Have more questions? Reach out and we can talk about your specific needs.